Twinings Iced Tea Hat Design
Competition Winner 2005
Twinings Iced Tea range is targeted tohealth-conscious and successful women with modern lifestyle. The UK productre-launch was marked with an attention-grabbing hat worn at the Royal AscotLadies’ Day in 2005. Following the positioning of the brand “Refreshmentblended with style”, I have designed a hat that is stylish and elegant, but eye-catchingand outrageous at the same time. The hat was featured in media worldwide andincluded in MSN’s top headlines and top five “Winners by a Head” at Ladies Dayby Daily Mirror. In 2010, the American magazine “Woman’s Day” topped the designinto “14 most outrageous hats worn at horse races worldwide”.
Client: Twinings. Agency: StormCommunications. Photo model: Monica Shueh. Ascot Model: Elisa McNally.
